MARKETING SERVICES FOR INDUSTRIAL COMPANIES
Web Analytics and Metrics for
Industrial Companies
Do you know how many visitors access your website each month, where they come from, and how many visitors become customers?
Web analytics can help you gather and interpret key website data that can help your industrial company make smarter business decisions, reach more customers, and earn more revenue.
On this page, we’ll take a look at the benefits of web analytics, which metrics you should measure, and how analytics consulting plans from WebFX can help your business set and achieve goals online.
Benefits of web analytics for industrial companies
No matter the size of your industrial company, web analytics data can provide valuable insight into your online marketing strategies.
If you want to gain industry knowledge and interpret your website data to grow your business, you need web analytics. And web analytics can help you measure web traffic, track key metrics, and optimize your marketing campaigns to better reach your target market.
Metrics that matter
Web analytics is more than just installing a script on your website and setting up a monthly report. In order to get the most out of your web analytics, you need to carefully evaluate website data to fully understand how visitors interact with your website and how you can improve your online presence to reach more customers and earn more revenue.
When looking at website data, it’s tempting to focus on vanity metrics, numbers and stats that look good on paper, but don’t directly relate to revenue and profit. For example, your new blog post may receive a record number of views, but did anybody actually sign up to receive email updates, fill out a contact form, or request more information about your company?
Here are some key metrics you should measure:
Conversion rate
New leads/clients
Bounce rate
Retention rate
Revenue
Paying attention to key metrics, like those listed, can help your industrial company better track and reach your online goals.
Google Analytics Consulting Pricing Packages
Basic
- Google Analytics tracking setup
- Social reporting integration
- Setup of custom monthly e-mail reports
- Data analysis
- Channel attribution reporting when available
- Custom website call tracking
- $1,100 for initial services
- $250 per month for monthly audits and reporting services (optional)
Ecommerce
- Google Analytics tracking setup
- Ecommerce setup
- Social reporting integration
- Setup of custom monthly e-mail reports
- Data analysis
- Channel attribution reporting when available
- Funnel setup and analysis
- Custom website call tracking
- $2,500 for initial services
- $400 per month for monthly audit and reporting services (optional)
Enterprise
- Google Analytics tracking setup
- Ecommerce setup
- Social reporting integration
- Setup of custom monthly e-mail reports
- Data analysis
- Channel attribution reporting when available
- Funnel setup and analysis
- Custom Google Analytics tracking variables and integration with Google Website Optimizer
- Custom website call tracking
- $3,600 for initial services
- $500 per month for monthly audit and reporting services (optional)
Google Analytics consulting from WebFX
Google Analytics is one of the most effective tools for tracking and evaluating all aspects of your website.
WebFX offers Google Analytics consulting to help industrial companies, like yours, best interpret your website data and make the most informed decisions.
Our Google Analytics plans can help you:
Evaluate Google Analytics reports and provide actionable recommendations to help you increase traffic and reach more qualified visitors
Filter data to help you make informed business decisions
Offer top-notch Google Analytics support
Whether you’re a small firm or large company, WebFX can help you use Google Analytics to interpret key website data to help you get the most out of your online marketing efforts.
On average, we increase revenue by 20% for our more than 500 clients, and our client retention rate is nearly 100%.
Get started with web analytics today!
Interested in learning more about how web analytics can help your industrial business achieve greater success online?Check out our Google Analytics consulting plans online, and contact WebFX today to speak with a strategist.
Contact us today for a free quote!
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